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A
REFRESHED CREW IS AN EFFICIENT CREW
In
1982, Dietrich Mateschitz learned about so-called “tonic drinks”,
which enjoyed wide popularity in Asia. While he was sitting sitting
in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing
those particular functional drinks outside Asia. This was not a new
idea, but a variation on the Lucozade
theme, another popular energy drink marketed by Smith Kline Beecham.
However, Red Bull included other ingredients to achieve a different
flavour.
So it was that in 1984, Mateschitz founded the Red Bull GmbH company. He
fine-tuned the product, developed a unique marketing concept and started
selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull
rapidly gained in popularity, giving people wings right from the start.
In 1992, Red Bull touched down in its first foreign market, in Hungary.
Today, Red Bull is energizing over 100 countries around the globe, such
that many superstores have copied the idea with their own brand products,
some of which invariably are inferior in one aspect or another. Others are
passable imitations.
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Red
Bull Energy Drink
Category: US Energy Drinks; Packaging:
8.3 oz can
While
our opinion on Red Bull's flavor hasn't changed -- it is truly
painful to drink -- we will give Red Bull credit where credit is
due. Namely, the brand power that this product has created is
truly amazing. Many people in the industry may hate Red Bull, but
without Red Bull there wouldn't even be a market for the other
150+ products currently crowding the shelves. However, Red Bull
faces some potential bumps in the road in the coming 24 months.
First, the product has completely oversaturated the market -- Red
Bull is in just about anywhere that you can fit a mini-cooler as
well as mass merchandisers, bike shops, bars, etc, etc, etc. This
could result in Red Bull becoming passe by removing the
"cool" factor that made the brand so successful. Second,
while other companies are improving formulations, flavors, and
packaging, Red Bull stays the same. Will consumers find something
that truly works better? Third, from our point of view Red Bull
has a less-than-stellar industry reputation -- and many people are
praying for their demise as a result. Finally, given that Red Bull
is a one trick pony (compared to others such as Coke and Pepsi),
the party is in serious jeopardy if sales start to slump, a price
war starts, or press over energy drink health concerns start to
proliferate (hypothetically speaking). Overall, tremendous brand
power right now, but does it have true staying power to last
another 5 years as number one?
Ingredients:
carbonated water, sucrose, glucose, sodium citrate, taurine,
glucuronolactone, caffeine, inositol, niacin, D-pantothenol,
pyridoxine HCL, vitamin B12, artificial flavours, colors
Nutrition
Facts: Serving Size: 8.3 fl. oz Servings per Container: 1 Amount
per serving: Calories: 110 Total Fat: 0g Sodium: 200mg Protein: 0g
Total Carbohydrates: 28g Sugars: 27g
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Red
Bull Sugar Free
Category: US Energy Drinks; Packaging:
8.3 fl oz can
(Second
testing) When we first heard about Red Bull Sugar Free we were
extremely intrigued. First of all, this is a real test for Red
Bull in that this is their first product extension in the US.
Second, when you take the sugar out of a medicinal tasting
beverage like Red Bull, we weren't quite sure what to expect. The
flavor is basically the same as the original but with artificial
sweetener. Not very exciting. In addition, they used the same
packaging as the original. Not very innovative. Overall, it's the
same old stuff, but with a different sweetener. This being said,
we don't think Red Bull passed the product extension test.
Ingredients:
carbonated water, sodium citrate, taurine,
glucuronolactone,caffeine, acesulfame k, aspartame, inositol,
xanthan gum, niacinamide, calcium pantothenate, pyridoxine hcl,
vitamin b12, artificial flavors, colors
Nutrition
Facts: serving size 1 can; calories 10; fat 0g; sodium 200mg;
total carb 3g; sugars og; protein less than 1g; niacin 100%;
vitamin b6 250%; vitamin b12 80%; pantothenic acid 50%
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Red
Bull Energy Supplement
Category: Int'l Energy Drinks;
Packaging: 150ml glass
Right
from the start, Red Bull Thai edition looks quite different than
its US or European counterpart. Packaged in a 150ml glass bottle
and labeled as a liquid vitamin supplement, the packaging
definitely presents the product in a different light than the
stock 8.2 oz can that energy drinks usually come in. As for the
taste, the core flavor is the same as the other formulations, but
this one is not carbonated and is much sweeter than the others.
Not too mention that the taste is actually palatable. Overall,
much better than the US formulation. Give it a try.
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More than a billion cans of Red Bull are consumed each year.
Responsibility for the unparalleled success of the world’s No. 1 energy
drink is shared by the company's 1,850 employees, of whom around 200 work
at Red Bull Headquarters in Fuschl am See, not far from Salzburg/Austria.
Red Bull is much more than a soft drink. It was made for moments of
increased physical and mental stress and improves endurance, alertness,
concentration and reaction speed. In short: it vitalizes body and mind.
The effectiveness of Red Bull Energy Drink has been proven by a large
number of scientific studies and is appreciated by many of the world's top
athletes and drivers, opinion-leaders and hard-working people with active
lifestyles.
RED
BULL F1 RACING TEAM
Red
Bull Racing is one of two Formula
One teams owned by Austrian
beverage company Red Bull. (The other is Scuderia Toro Rosso). The team is
managed by Christian Horner, boss of the Arden International GP2 Series
team. The team is now competing with an Austrian license having previously
competed under the British flag.
Origins
Jaguar
Racing was put up for sale in September 2004 when Ford decided
"it [could] no longer make a compelling business case for any of its
brands to compete in F1." Red Bull, a large energy
drinks company, agreed its purchase of Jaguar Racing on the final day
of the sale, 15 November 2004. BBC Sport reported that Ford asked bidders
for a symbolic US$1 in return for a commitment to invest US$400 million in
the team over three grand prix seasons. The team continued to have access
to the Cosworth engine developed for their 2005 chassis, and the operation
continued under the new title.
Red
Bull Racing was not the start of Red Bull's involvement in motorsport.
Setting up a Formula One team of its own meant that Red Bull had to end
its long-term partnership with the Sauber Formula One team. The drinks
company also runs a young drivers programme, Red Bull Junior Team, whereby
Red Bull sponsors promising young drivers. High-profile drivers who have
received this backing include Enrique Bernoldi, Christian Klien, Patrick
Friesacher, Vitantonio Liuzzi and Scott Speed. Red Bull also sponsors many
drivers and teams competing in the GP2 Series, Formula One's
"feeder" series.
Red
Bull Racing was one of only four teams (the others being Ferrari, Midland
F1 and Williams
F1) to have signed the Concorde Agreement starting in 2008,
guaranteeing its long-term involvement in Formula One. However, more
recently further teams have submitted entries securing the future of Formula
One.
Red Bull F1 formula one racing car US Grand Prix 2005
LINKS
and REFERENCE
Game
On!
Thirty
East Coast surfers have made the cut and are awaiting the green light from
event organizers to compete in the ice cold water of the main event.
Red Bull Ice
Break
02/03/2005
Red Bull Art of the Can
America’s
first-ever Red Bull Art of the Can Contest made its explosive debut on
February 24, to a crowd of hundreds. Out of more than 400 talented
artists, representing 44 states and 11 different countries, it was
Bostonian John Crowley and his inspired piece “Energy Explosion” that
walked away with top honors.
Check
out the winners
05/03/2005
Faster DVD Available
Two
wheels. 200mph. Every man for himself. MotoGP, the ultimate road racing
challenge, is brought to life on this incredible DVD.
Purchase Here
13/02/2005
Red Bull Silo Summit
Collegiate
climbers conquered iced silos at Red Bull Silo Summit.
Click
here for the full story.
06/12/2004
Australians Become the First Giants of Rio
The
dust has settled from the first-ever Red Bull Giants of Rio multi-sport
relay competition. The team from "down-under" has triumphed over
a field of over 30 countries.
Click here for
the full story.
06/12/2004
Red Bull Ice Break DVD Now Available
Catch
all of the ice-cold action from last year's Red Bull Ice Break surfing
event in Nova Scotia.
Buy
now from Surfline
Please
click on the links above to find out about these famous automotive
makers. If your company is not included and you would like to be
listed, please let us know.
CONTACTS
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taste for adventure
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