NEW YORK, December 07 - LG Electronics said it has consolidated its $350 million global brand-and-product account at Publicis Groupe's Bartle Bogle Hegarty following a review.

London-based Bartle Bogle, which had emerged from the pack as the expected winner more than a week ago, will create a unified marketing communications across LG's various business units around the globe. Bartle Bogle will also take on lead assignments for LG's global brand "and for most of its product divisions," launching work in spring 2008, LG said in a statement.

LG's core divisions

LG's global brand-and-products business includes four core divisions: mobile communications, digital display (flat-panel TVs and monitors), digital media (computers and peripherals, audio equipment and video players) and digital appliances (air conditioners, washing machines and refrigerators).

The other contenders in the review were Publicis Worldwide, owned by Publicis Groupe, which also has a 49% stake in Bartle Bogle, and Omnicom Group's TBWA and DDB Worldwide. Saatchi & Saatchi was involved at an earlier stage but had a conflict due to its Sony Ericsson business.

A TBWA spokeswoman declined to comment and representatives for Publicis and DDB could not be immediately reached.

"Our goal is to make the strongest connection possible with our business partners and end-user consumers with LG's category-leading products and services," LG's recently named first CMO, Dermot Boden, said in a statement. "I look forward to working with BBH, our new agency partner, to achieve this objective."

Finding help for BBH

As part of its announcement, LG confirmed it is conducting two additional reviews, to hire its first worldwide media agency network and first global digital marketing partner, and is also looking at pairing Bartle Bogle -- which only has six offices around the world -- with a larger global network for local assignments. A decision is expected shortly.

Two Publicis units, Publicis Modem and MediaVest, are believed to be the front-runners in the digital and media reviews, respectively.

Earlier this year, the marketer awarded a global project for its digital display business to a team composed of Agency.com and TBWA.

NEW YORK  - September 24, 2007

The competition for Dell's $760 million advertising account is down to two holding companies: WPP Group and Interpublic Group of Cos., according to executives familiar with the review.

The Dell business is one of the most desirable to go up for grabs in years.

Final pitches are set to take place in three weeks at the computer company's headquarters in Round Rock, Texas, executives said.

Michael Dell

War of the holding companies

News of Dell's review sparked an all-out holding-company war, with Omnicom Group, Publicis Groupe and Havas also competing to consolidate the account within their networks.

The Dell business is one of the most desirable to go up for grabs in years, even though the computer maker is asking the holding companies to create a client-specific structure to accommodate it. Revenue for the winning holding company has been estimated at $90 to $100 million.

A number of agencies currently work on Dell's massive account. Mother, an independent shop based in New York, currently handles creative on a project basis for Dell's Inspirion laptop, and Aegis' Carat handles media buying and planning in Europe, the Middle East and Africa. Omnicom's DDB, Chicago, handles enterprise marketing and business-to-business duties, sibling Prometheus handles media duties in North America and Interpublic's MRM handles direct marketing.

http://adage.com/

Dell Corporation is probably one of the biggest producers, supplying computer systems and laptops over the internet and by post.  One of the drawbacks of such a system is that genuine and speedy customer support appears difficult to come by.  Not so. I had a problem one day when I accidentally clicked on a site and downloaded a virus.

I needed to re-install from discs and could not lay hands on them. I contacted Dell, and within two days a complete set of discs arrived at my home address. Wonderful. 

That was on my first laptop, an Inspiron. Later, I needed another machine and decided on one of the new Vostros.  I made a mistake when ordering this machine. I asked for Windows Vista, not knowing the program was not compatible with several of my favourite applications. Again, I called Dell - and you guessed it, a set of Windows XP discs were in the post that day!

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