|
Hires
Former Marketing VP as Consultant; Vigorously
Defends C2
CHICAGO
(AdAge.com) -- Coca-Cola Co.'s new chief
marketing officer, Chuck Fruit, has commissioned
several ad agencies, including non-roster shops,
to proceed with creative development for the
brand's iconic and soccer work. And more
agencies could be added in the future, he said.
Adage
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The
Coca-Cola Company.
From
Investor Relations to Coca-Cola Scholars, you
can learn about the company behind the brands at
The Coca-Cola Company site.
(URL: www.coca-cola.com)
"Pemberton's
French Wine Coca"
In 1885 Pemberton launched his own
competing brand, "Pemberton's French Wine
Coca", a drink advertised as an
"intellectual beverage" and
"invigorator of the brain".
(URL: www.businessheroes.com/Pages/articles/1998/98070201.htm)
Biography
of Dr. John S. Pemberton
Article by Jack Hayes. Nation's
Restaurant News. Part of Library of Congress
Coca-Cola advertinsing history collection.
(URL: memory.loc.gov/ammem/ccmphtml/colainvnt.html)
History
of Coca Cola and its Evolution
- A long and detailed history of Coca Cola.
Coca
Cola - Official Site
Coca
Cola Display - History
of vintage coke cans and bottles.
Dr.
John Pemberton
- Inventor of Coca-Cola
Highlights
in the History of Coca-Cola Television
Advertising
Themes
for Coca-Cola Advertising
History
of Pop
- Timeline of the entire history of soft drinks.
Introduction
to Pop - The History of Soft Drinks
Inventors
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The
Real Thing: Truth & Power at the
Coca-Cola Company
Written
by Constance
L. Hays
Published by Random House (February
2004)
ISBN 0375505628
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ON
THE BOOKSHELF:
Mistakes
That Worked
by Charlotte Foltz Jones, John
O'Brien (Illustrator) / Paperback - 48 pages (1994)
/ Doubleday
Recounting the fascinating stories behind
the accidental inventions of forty familiar
objects.
I'd
Like the World to Buy a Coke: The Life and
Leadership of Roberto Goizueta
by David Greising / Paperback: 304 pages / John
Wiley & Sons (June 1999)
Goizueta, a chemical engineer, who first worked
for Coca-Cola in Cuba. After the revolution,
Goizueta came to the United States and went on
to become the youngest vice-president ever at
Coca-Cola.
Secret
Formula: How Brilliant Marketing and Relentless
Salesmanship Made Coca-Cola the Best-Known
Product in the World
by Frederick Allen / Paperback /
Published 1995
A fascinating portrayal not just of
Coca-Cola's corporate brilliance, but of how it
inveighed its way into the center of American,
and world, consciousness.
For
God, Country, and Coca Cola: The Definitive
History of the Great American Soft Drink and the
Company That Makes It
by Mark Pendergrast / Paperback - 576 pages
(March 2000) / Basic Books
An objective account of Coca-Cola's history from
its inception to mass production, with the
attitude of de-mythologising some of the stories
the company has sold to the public.
Coca-Cola
Girls: An Advertising Art History
by Chris H. Beyer /
Hardcover: 288 pages / Collectors Pr; ISBN:
1888054441; (November 1, 2000)
Page after page of pretty young women posing
with the Atlanta elixir. The "Coca-Cola
Girl" was the image the company preferred
for pitching its potion, from the 1890s to the
1960s.
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COCA
COLA SOCCER ADVERTISING
