SMART

 

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Smart car dents DaimlerChrysler

 

DaimlerChrysler has reported a 30% drop in quarterly profits, hit by losses at the carmaker's Smart minicar business.

 

 

 

 

The US-German firm, the world's fifth largest carmaker, said its first quarter net profits fell to 288m euros (£195m; $371m) from 412m euros in 2004.

 

DaimlerChrysler's Mercedes unit, itself beset with quality problems, recently launched a costly restructuring of its troubled Smart car brand.

 

The group's weaker profits follow similar losses at rival US carmakers. Earlier this month, Ford reported a 40% fall in its first quarter net profits to $1.21bn, while General Motors - the world's biggest carmaker - unveiled a net loss of $1.1bn in the first three months of 2005.

 

 

 

Smart fortwo
Price Range: £6,810 - £14,620
Body Styles: Convertible / Coupe
Models in the range: 9

 

Strong euro

 

Daimler-Chrysler said its German-based Mercedes division reported an operating loss of 954m euros, from profits at the same time last year of 639m euros, linked to restructuring costs at its Smart car business totalling 800m euros.

The distinctive minicar has consistently lost money since its debut in 1998.

 

 

Smart forfour

 

Smart forfour
Price Range: £8,995 - £12,370
Body Style: Hatchback
Models in the range: 10

 

 


 

 

DEVELOPMENT HISTORY

 

When smart was in development, they were thinking about a process-driven environmental management system. Their system was was certified to DIN EN ISO 14001 in February 1997 at our Böblingen facility. Annual internal and external auditing makes sure this system follows a continuous improvement process.

 

 

 

 

Smarts are built from pre-assembled modules. It's this modular system that makes dismantling the cars much simpler. And this in turn makes it much easier to strip-out and grade the materials for re-use - so some parts of a smart see the light of day more than once. That's also why we much prefer to use synthetics as they are easier to recycle.

 

 

 

01/1993

feasibility study started at Mercedes-Benz to develop a small car

04/03/1994

press conference - joint venture planned between Mercedes-Benz and swatch

04/1994

Micro Compact Car AG established Biel (Switzerland)

12/1994

factory site chosen in Hambach (France)

09/1995

smart concept study at the IAA in Frankfurt

14/10/1995

foundation stone laid in smartville (Hambach)

28/11/1995

foundation of Micro Compact Car (MCC) in Hambach

12/06/1997

start of the smart engine plant in the (then) Daimler-Benz AG in Berlin

09/1997

world première of smart city-coupé at the IAA in Frankfurt

27/10/1997

birth of smartville

01/07/1998

production of smart city-coupé begins

10/07/1998

advanced sales start in the smart centres

10/1998

launch of the smart city-coupé in 9 European countries (Belgium, Germany, France, Italy, Luxembourg, Austria, Switzerland, Spain and the Netherlands)

01/11/998

100% take-over of MCC by the (then) Daimler-Benz AG

01/01/1999

transfer of business from Biel (Switzerland) to Renningen (Germany). Micro Compact Car GmbH renamed Micro Compact Car smart GmbH

12/1999

launch of the smart cdi in 9 European countries (Belgium, Germany, France, Italy, Luxembourg, Austria, Switzerland, Spain and the Netherlands)

12/1999

MCC smart is the first manufacturer to sell cars via the internet

12/1999

100,000th smart city-coupé rolls off the production line in Hambach

03/2000

launch of the smart cabrio in nine European countries (Belgium, Germany, France, Italy, Luxembourg, Austria, Switzerland, Spain and the Netherlands)

10/2000

launch of the smart city-coupé (LHD) in the UK at the Birmingham International Motorshow

03/2001

launch of the smart cabrio cdi in some markets

04/2001

launch of the smart cabrio (LHD) in the UK

10/2001

launch of the smart city-coupé (RHD) and smart cabrio (RHD) in the UK

11/2001

launch of the smart city-coupé (RHD) and smart cabrio (RHD) in Japan

03/2002

presentation of the smart crossblade as a production car at the International Motor Show in Geneva

06/2002

launch of the smart crossblade in Belgium, Germany, France, Italy, Japan, Luxembourg, the Netherlands, Austria, Portugal, Sweden, Switzerland, Spain, Taiwan, Hungary, Czech Republic, Slovak Republic and the UK

09/2002

Micro Compact Car smart GmbH (MCC) renamed smart GmbH

09/2002

the new smart roadster production line (smart mall) starts in Hambach

10/2002

5th anniversary of smartville - 430,000 cars produced since launch

01/2003

launch of the 2nd generation smart city-coupé and cabrio in the UK

04/2003

launch of the smart roadster/roadster-coupé and smart city-coupé/cabrio BRABUS throughout mainland Europe

09/2003

launch of the smart roadster and roadster-coupé in the UK

01/2004

smart city-coupé/cabrio renamed smart fortwo coupé and smart fortwo cabrio

04/2004

launch of the smart forfour in mainland Europe

09/2004

launch of the smart forfour in the UK

 

 

 

Smart Roadster Coupe  &  Smart Roadster
Price Range: £11,995 - £16,995
Body Style: Coupe
Models in the range: 5

 

 


 

 

- smart GmbH (German parent company) is a 100% owned subsidiary of DaimlerChrysler AG
- established: April 1994
- no. of employees: 1,140 (status @ Jan 2003)
- administrative headquarters: Böblingen (Germany)
- production facility: Hambach (France)
- represented in 35 countries (status @ Feb 2004)
- management: Ulrich Walker (CEO), Rudi Hammerschmidt, Dr. Roberto Klimmek,
  Anders Sundt Jensen, Dr. Helmut Wawra

 

 

 

Smart convertible

 

 

 

 

 

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A taste for adventure capitalists

 

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